Full-Service Design for small businesses
New Dawn Design was created from a genuine love of small businesses, local economies, and the belief that a market exists for almost any idea. I want to amplify the voices of business owners, empowering them through intentional creative that takes the guesswork out of developing an identity for their brand.
My fundamental belief is that design is informed by the world around us. A brand shouldn’t just look great, it should fit within a cultural moment in time, support long-term strategy and goals, and speak directly to its audience. I’m endlessly curious about the impact consumer trends have on visual identity, and how the constantly evolving aesthetics of the world around us shape it. My design sensibility borrows from bygone eras while remaining future-proof. I believe in the cyclical nature of design, and how trends don’t disappear, but are reborn again and again in different forms.
Like a small business, design isn’t static. It’s a living narrative that grows alongside your brand. Most importantly, it’s more than just creative - It’s an investment in potential.
PRICING
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Tier 1: $250
One logo with one solid colourway variation
3 initial concepts
Up to 3 rounds of revisions
Final logo in required file types
Tier 2: $500
One primary logo and one alternate logo with unlimited colourway variations
5 initial concepts
Up to 5 rounds of revisions
Final logo in required file types
Tier 3: $750
One primary logo and up to 3 alternate logos with unlimited colourway variations
5 initial concepts
Up to 5 rounds of revisions
Final logo in required file types
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Tier 1: 25% off logo design base price +$300
Logo Design package of choice
Colour palette
Mood board
Typography
Style sheet
Tier 2: 25% off logo design base price +$500
Logo design package of choice
Colour palette
Mood board
Typography
1 brand mock-ups
Mini style guide
Tier 3: 25% off logo design base price +$1000
Logo design package of choice
Brand direction
Colour palette
Mood board
Typography
3 brand mock-ups
Full style guide
Business card design
5 social media templates
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Starter: $300
Single landing page with one additional contact form
Mobile responsive design
Integration of social media links
Tier 1: $700
Homepage with up to 3 additional pages
Mobile responsive design
Integration of social media links
Contact Form
Tier 2: $1000
Homepage with up to 5 additional pages
Mobile responsive design
Integration of social media links
Contact form
Mailing list integration
Tier 3: $1500
Homepage with up to 10 additional pages
Mobile responsive design
Integration of social media links
Contact form
App integration as-needed (booking, scheduling, etc.)
SEO setup including metadata, keywords, page titles, and image tags
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Google Ads account & campaign set-up: $300
Monthly social media content: $400/10 posts
Ongoing social media content/account management $46/hour
Mock-ups: $50/mockup
Email marketing: $46/hour
Writing: 50¢/word